Sponsored Keywords and Keyword Categories

In Membee directory Keywords are a great way to offer an extra benefit to your members and they can generate income for your organization.  Sponsored Keywords can be used to highlight specific members to increase their visibility in online directories.  Keyword Categories can link a number of different categories together so that a single keyword …

In Membee directory Keywords are a great way to offer an extra benefit to your members and they can generate income for your organization.  Sponsored Keywords can be used to highlight specific members to increase their visibility in online directories.  Keyword Categories can link a number of different categories together so that a single keyword search returns results in more than one category.

Sponsored Keywords

Assigning a Sponsored Keyword to a member’s listing moves the listing to the top of the search results and displays it as aSponsored listing in the online directory when someone searches for the keyword.

Here is an example where the keyword “Cleaning” has been  added to the directory listing for Busy Bee Cleaning.  Now when the directory user types in the word “cleaning” as a search term the result looks like this in the directory:

directory sponsored listing

This is a great way to offer an extra benefit to your members and is commonly used as a revenue generating opportunity because you can charge a premium to members who want to take advantage of the extra visibility this offers for their directory listing.

Keyword Categories

Keywords can also be used to link different categories together so that a single keyword returns results in more than one category.  For example, you could create a keyword category called “Accommodations” that links the Hotels, Inns, and Motels categories.  When a directory user types “accommodations”  into the search field, the result includes all three categories.

Here “Helpers” has been set as the Keyword Category.  The directory categories associated with this keyword are: Window Washers, Florists, and Cleaning.  Entering the search term “Helpers” returns this result :

directory keyword category

Click here to learn more about Categories & Keywords.  (Remember to have your username and password ready to view the article).

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