Personalize Sensitive Overdue Membership Messaging
One of the trickier parts of the membership professional is the gentle encouragement of members to renew their membership. If you’re using Membee’s eBilling feature, you know how easy it is to get members renewing from your website and even how you can customize the “reminder” message when reminding all members who haven’t yet renewed. …
One of the trickier parts of the membership professional is the gentle encouragement of members to renew their membership. If you’re using Membee’s eBilling feature, you know how easy it is to get members renewing from your website and even how you can customize the “reminder” message when reminding all members who haven’t yet renewed.
Thanks to the feedback from Membee users, we learned that while reminding everyone who is outstanding in one quick step is great, often, the “reminder” is to an individual member and needs to be personalized in some way. It is this ability to customize the message to this one member provided you can do it quickly and easily, that creates the most effective (and friendly) nudge to get them to renew.
Here’s a quick video that takes you through the idea:
Membee’s popular eBilling feature provides the capability to batch invoice your members and have them pay their membership renewal from your website. For the details on how eBilling works and how to easily deploy the eBilling widget on your website, check out the link below (have your Member username and password handy):
Setting Up and Maintaining eBilling