Promotions Feature Pumps Up New Member Sales

Posted on October 3, 2016 in General

Are you interested in increasing your monthly intake of new members by 7.5 times the amount that you add in a normal month? Would converting 20% of the non-members attending your events to being dues-paying, full blown members be helpful to your bottom line?

Read this week’s Latest Buzz blog post to find how Membee users are making this a reality, and how you and your organization can too.

We sat down with Shaleeta Harper, the Executive Director of the Federation of BC Writers, to see how she uses Membee’s Promotions feature to achieve unprecedented new member sales results.

Below we will get into the details on using Membee’s Promotions to;

Use a Membee Promotion to provide a promo code based incentive to join in a new member sales campaign
Use a Membee Conditional Promotion to encourage non-members to join using a promo code if they purchase an event first

31 in 31

Shaleeta and the Federation of BC Writers recently ran a membership campaign from Aug. 15 to Sept. 15, 2016, offering a promo code for 20% off new memberships. On average, the Federation receives about 3 new members a month. When using Membee’s Promotions feature they received 31 new members in 31 days. Increasing their monthly new member sign up by 7.5 times.

“Our promotion for new members worked super well, it was so simple and easy to set up” – Shaleeta Harper

Below is an example from the Federation of BC Writers website homepage, advertising their Membership Drive promotion. The bottom of the flyer shows the promo code they chose for the membership discount.

Conditional Promotion Converts 20% of Non-Member Event Attendee’s to Members

A Conditional Promotion is another option in Membee’s Promotions feature. Basically a Conditional Promotion works by automatically sending a discount code for a second time when a purchaser purchases the first item. The goal is to sell two things, not just one.

A great example of a Conditional Promo at work is what Shaleeta and the Federation of BC Writers did. They offered the non-members that attended their workshop a discount to sign up and become members. This resulted in 20% of the non-members becoming members.

If you could turn 20% of the non-members attending your events into full blown, dues paying members like Shaleeta did, would you? With Membee’s Promotions feature, this could be a reality for your organization with just a couple quick clicks.

Other Stuff About Promotions

Using the Sale of One Item To Boost the Sales of Others

This previous Latest Buzz post describes in more detail, using screenshots, how to set up your Promotions, and how a successful Promotion will acquire revenues that have been previously unattainable.

Use a Promotion to Increase Membership Sales

This previous post offers screenshots highlighting where to find promotions and how to get started using this feature. Additionally discussing how to use promotions to fill gaps in-between your peak periods, taking your organization to that next level.

Use Membee’s Promotions Feature to Increase Revenues

This previous post offers examples of different promotion ideas for your organization, and why they can be invaluable to receiving additional revenues.

How to Get Going

Are you ready to start receiving revenues from your own Promotional campaigns? The link below will lead you to Membee’s Help From the Hive Promotions page.

Help From the Hive – Promotions

About Shaleeta

Shaleeta Harper has been the Executive Director of the Federation of BC Writers since February 2016, working closely with the board of directors to create more opportunities for British Columbia writers. She is a 2015 graduate of Vancouver Island University. She majored in both creative writing and English, focusing on classes that discussed poetry and the world of publishing. Shaleeta also took a minor in visual arts, where she learned she had a passion for sculpture. While Shaleeta is a poet and artist, her current goals are to assist other creative professionals, while she works on her own craft in her personal time. Shaleeta lives in Nanaimo, BC, with her fiancé and two dogs.