How to Increase Member Engagement

Posted on February 1, 2017 in Associations, Feature Updates, Membership, Nonprofit

Want to increase member engagement by 37%, SEO results by 90%, and brand value by 82%? It’s as simple as adding images to your documents, posts, newsletters etc! Come and read how to insert images in Membee, and why that’s so important to your members!

We are in the age of images! Our members want to scroll and be grabbed by an image instead of having to read a page of text. We process visuals 60,000 times faster than text, says Mike Parkinson, the founder of Billion Dollar Graphics (BDG)

This is exactly why Membee has added an image insertion feature! This new feature will show up everywhere the editor is;

Events / Event Items
Directory
Email Templates
Email Integration
Email Invoices
Conditional Promotion
Listings
Resend Access

Follow the screen shots below that will show you step-by-step on how to add images in Membee:

When selecting where you want the image to show up (inline, left, center, right) it will appear where your curser is, so just make sure your curser is where you want the image to appear.

No coding to position the image!

An Image is Worth 1000 Words

There are powerful advantages to adding images to your text. Images chosen will usually make up the forefront of your marketing strategy for an Event Sale. It’s important to add a graphics, statistics, and relevant images to help your members form an opinion and to make the decision of whether or not to attend.

1. SEO Enhancement: In previous blog posts we’ve talked about how to boost your sites SEO (search engine optimization). Images act as another anchor tag along with keywords that will help your post been seen by more customers, members, and potential members. It’s said that posts with images get 90% more views then those without.

2. Increase Branding: Showcasing past events with graphics and relevant visuals will boost the image of your brand and its value. A marketing study from Trapit suggests 82% of marketers think brand content is more likely to be consumed if it contains imagery like photos and video.

3. Higher Member Engagement: Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text).

Can your posts be elevated to that next level? Consider adding an image or two to your next newsletter, blog, social media post, or Event announcement!