Stop Letting Potential Members Pass You By!

Posted on September 27, 2017 in Associations, Chambers, Feature Updates, Membership, Nonprofit

Potential members passing you by? Check out this week’s Latest Buzz blog post to learn how to not only increase revenues but market your site directly to potential members!

Do potential members come to your site but become distracted before they have a chance to engage? Create an online store with Membee, then market it directly to potential members who have recently viewed your site with MailChimp! It’s way easier then you think!

Set Up an Online Store in Membee

Does this intrigue you, but you don’t have an online store? With Membee, it’s as simple as setting up an event! With the event’s widget you can create a permanent place for an online store accessible right from your sites homepage!

Although your Online Store is technically an “Event” it can be a permanent member of your site!

Membee users with online stores sell all types of things from important textbooks to hats! Membee also encourages our users to set up Member and Non-Member pricing to entice those non-members into taking the plunge and becoming members!

Continually adding value to your memberships is an ongoing process. Increasing perks in the membership packages you offer not only increases your member retention rates, but will increase your new membership revenues!

[Click image to enlarge]

The screenshot above (click image to enlarge) shows how the member and non-member prices would show up in your store. Clicking the information “i” icon opens a larger description of your items.

There is an awesome how-to video, “Small Store”, on Membee’s Help from the Hive page that goes into detail about how to get your store all set up. The Help from the Hive documentation also has the list of steps you need to follow to get all set up.

Perks of Online Stores

Open for Business 24/7:

Online shops give you the ability to make sales any day at any time. According to Shopfiy the most popular time for online shopping is between the hours of 12pm to 2pm on weekdays, and Sunday evenings.

Flexibility:

Update your online stores as little or as often as you need. For example you could set up “Daily Deals”, and set them to expire at the end of the day.

Improved customer profiling:

You have the opportunity to target products at specific members. For example, set a “Members only” discount price on a textbooks for your student members before the Fall Semester.

Increased Visibility:

Increase your SEO rating by adding an online store. This adds more links for potential members to be directed to your organizations site.

Additional Marketing Channel:

Members have the opportunity to leave positive testimonials and customer reviews, further improving your organizations SEO rating. Your online store leads to additional marketing at a very low cost.

Use Promo Codes to Pump Up Sales!

Get more traffic to your online store by sending out promotional codes to your members! For example; every time a member renews their membership send them a "$5 off" promo code towards your online store. You can also set up seasonal or time limited specials. Read more about Membee's promo codes in this previous blog posts: Promotions Feature Pumps Up New Member Sales

For more about the perks of online stores, check out this article by Yell Business: How An Online Store Benefits Your Business

Mobile Marketing With MailChimp

MailChimp now makes it easy to retarget your ads directly to your customer base, and desired demographic.

“Retargeting takes advantage of all the work you’ve done to bring customers to your site the first time…That’s why retargeting ads usually cost the least and earn the highest ROI. If you’re not retargeting, you probably should be,” says Tom Klein, MailChimp’s Chief Marketing Officer.

Over 90% of members who visit your online store for the first leave without purchasing anything. Targeting customers on Google Ad Display Network is the easiest and most cost effective way to turn recent shop visitors into customers.

Check out this 1 minute video breaking down the process:

By simply connecting your online store to MailChimp they create clickable display ads for you, all you need to do is provide an eye-catching headline, tweak your content, and your ad is done!

This is perfect for smaller organizations as setting up ads in Google itself can be a daunting task with a definite learning curve. MailChimp has made it so simple that in just a couple clicks your ads will be reaching your potential customers at just $1 a day.

MailChimp has all the tools you need to create integrated marketing campaigns under one roof. Drive traffic to your website with an email, Facebook ad, or Instagram ad, and capture email addresses with a pop-up form. Then, if someone leaves without buying, you can retarget them with an ad. Once they make a purchase, send them a welcome or first-purchase automation to keep them engaged.