Target Your Members More Efficiently

Posted on August 1, 2018 in Email, General, responsive

On this week’s Latest Buzz blog post we share info on all of Membee’s widgets that are responsive, how your site can become responsive, and how to market to your members directly from your smartphone!

Over this past year, we have talked a lot about how mobile usage is skyrocketing with your members and your organizations doing more work from mobile devices. With this being the reality having a responsive design is no longer just an option, it’s a necessity if you want to stay relevant.

Below we share all of Membee’s widgets that are responsive, how your site can become responsive, and how to market to your members right from your smartphone!

Membee’s Responsive Widgets

Membee’s widgets are responsive, meaning they will adapt with your responsive website if a member is on their mobile device. This makes it way easier for members to signup for membership, register for events, search the directory, pay their ebill, etc.!

If you want to learn more about Membee’s responsive widgets, please follow the links listed below:

Having a responsive design is becoming increasingly more vital to the search success of a webpage.

Your organization’s search engine optimization (SEO) can be affected negatively if your webpage does not have a responsive design.

Google would much rather support sites with a singular domain rather than having multiples, such as having a regular site and a separate mobile site.

Mobile-responsive sites are easier for Google. It simply reduces the chances of errors with setups that are common with mobile sites.

If your members are opening a link you sent them, or simply trying to reach your website from their mobile devices they may encounter a high bounce rate if your site is not responsive. Websites not translating well on other devices is a reason for 61% of your members to become frustrated and leave.

On top of that, members that have a positive experience on an optimized mobile website will have a 67% increased chance of converting or using its service, shown in the chart above.

Create Marketing Campaigns Right From Your Smartphone

Being constantly on the go and as busy as can be, you need your work to go wherever you do. With MailChimp’s mobile app it’s easy to create and manage your marketing campaigns from whether it be at your desk, or on the train.

These campaigns can be sent to your entire member list or specified lists. It’s an awesome way to get the message out about a conference, gala, members-only yoga class, or whatever event your organization has coming up!

In fact, we send our Latest Buzz blogs to all of our subscriber weekly using an RSS feed campaign in MailChimp! It’s easy to use, easy to replicate, and the stats arrive and update immediately and flawlessly.

You can quickly update your campaign content or basic settings such as;

Campaign Name
Subject Line
Subscriber lists
Email address

It’s also handy to be able to preview how it will display on desktop and mobile, so you see what members see.

Check out your campaign before it sends with MailChimp’s pre-delivery checklist to make sure you have all you need. If you typically send out the same type of campaign or email you can easily replicate a draft or sent email in a few clicks!

MailChimp’s also has a mobile dashboard which makes it easy for you to check all your campaign metrics and keep tabs on audience growth, campaign engagement, and e-commerce performance right from the MailChimp mobile app!

To learn more about the app or how to get started with MailChimp, follow this link: Learn More!!

Not Responsive? We Can Help!

If your website is not yet using a responsive design and you’re ready for it to be, look no further!

You may or may not know that Membee provides complete website development services. We develop modern, responsive, and member friendly websites only for Membee clients. With a few hundred membership websites under our belt, we know exactly what makes an effective and appealing membership site.

We offer two fixed-priced website development packages that are built in the world’s most popular content management system – WordPress

If you’re interested in learning a little bit more shoot us an email at websites@membee.com