The Benefits of Using a Powerful Directory

Use Membee’s amazing directory for your organization as a marketing resource that will benefit your members’ visibility and increase your website’s traffic.

Membee’s amazing directory is a highly used feature with powerful capabilities that does more than just listing your members. It can be an invaluable search tool and resource for your organization used as a marketing tool to enhance your brand and member benefits.

Your Directory Can Act as a Marketing Resource For Your Members

There are various benefits to having a directory on your website for your organization. Your members get the benefit of displaying their own contact information on your website, it’s a marketing tool for them too, especially for members that are companies.

As an example, the Association of Electricians will likely have members that are contractors or company members. Being a member of the Association of Electricians and having a directory listing can be highly beneficial as my company can be listed on the association’s website. It’s an additional marketing strategy to gain clientele.

Search Results Display in Google Map Integration

When visitors search in your directory, the search results can return in Google Maps, built right into your website. This allows your visitors to easily see where the member is located and select the listing through the map.

In the example below, we search for the keyword “bank” and the results can be seen on the map.

Use Advanced Search to Get Results You’re Looking For

You can integrate an advanced search option in your directory where your visitors can use categories that you create to narrow search results. The categorization improves the usability of your directory by returning the results your visitors are ultimately searching for.

As you can see below, the visitor narrows their search result by selecting a city, Vancouver BC, and specific services offered, extended hours, online banking, and a mobile app feature. 

Feature Your Member’s Listings

A common feature that is utilized by many organizations is the ability to feature certain listings. These listings will stand out with a star next to their listing and as well have a different pin, customizable within your widget settings.

Why Keeping it Mobile Friendly Matters

In recent studies, mobile site visits have increased globally from 2009 to 2018. About 52% of website traffic worldwide was from a mobile device (see graph below). It’s important to keep your website mobile friendly for a better turn around.

Statistic: Percentage of all global web pages served to mobile phones from 2009 to 2018 | Statista
Find more statistics at Statista

Before anything, it’s important to ensure that your website is a responsive design first! A responsive design will allow your website to work on a desktop, tablet, and mobile device by adjusting the content to fit the screen that it is being viewed in.

Not sure about what Responsive Design is? Watch this short informative video!

Questions? Want to be Featured?

To learn more about Membee’s directory feature, jump to our guide by clicking here (Membee login required).

If you have any questions regarding Membee or if you would like to share your story with Membee for a chance to be featured in a blog, please contact Membee support staff at support@membee.com

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