Offer New Membership to Non-Members Participating in Your Events
One of Membee’s strongest event benefits is tracking the registrants and purchasers for your events, while member registrations are a no-brainer, we also track non-members! Expand your new memberships by identifying who are your participating non-members and offering them a membership to take advantage of member benefits such as discounted event registrations!
Our most common event feature is the ability to offer member and non-member pricing. Members can register for a discounted rate while non-members must register at the full rate. This single feature is a visual representation of what tangible benefits your membership can offer to a non-member.
For example, a conference registration at $250 is a better price than $399 on any day!
Membee Tracks All Registrant Information
Whether you’re registering as a member or a non-member, the system will track the attendee and purchaser information.
Membee will have a full participation history for the attendee and purchaser to know if they have engaged with your organization at a certain point in time.
Have you been receiving non-member registrations? It’s time to use this to your advantage!
Gather a List of All Non-Member Registrants
Membee’s Participation Report can provide you with a full list of non-members that have attended or purchased an event registration. The report includes a total count of the events they have participated in.
If there are non-members participating in several events, they benefit from being a member.
The key here is identifying active non-members and using it as an opportunity to offer a new membership!
Get Connected With The Active Non-Members
With such a unique group, you can develop a tailored marketing strategy that could include any of the following:
- Personally reach out to the non-member via a phone call
- Send them a single personalized email in Membee so that the system can keep the email history
- Send them to MailChimp or Constant Contact and build an email campaign
Include a Specialized New Member Offer
While emailing them might be easy, it could be difficult to convert them into a member.
Make it easier by setting up a promotional code that provides these non-members a discounted new membership so there are more reasons for them to become a member!
For example, you can set up a promo code offering a 25% off discount.
Questions? Need Help?
The following help articles will help you find and communicate with these non-members:
- Participation Report
- Create a promotion for a discount for registration made within a specific period of time
- Send an email to a single person
At any point, if you need assistance, you’re welcome to reach out to us! Contact us at support@membee.com!